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In the article, “Helloface Innovative Facemask” by University of Hertfordshire (2022), discussed the business success behind Dean Ezekiel’s creation. Dean Ezekiel created a company called Helloface that makes transparent face masks, an alternative to medical masks. This idea came from Dean’s wife who is partially deaf and relies on lip reading. It can help people who are deaf or hard of hearing communicate, as well as in industries where facial recognition is necessary. This mask comes with various features such as anti-fog, adjustable strap, and more. These features can be based on the consumer’s needs and demands. The article mentioned, “Dean’s successfully trading business UPGRADE, which works with the travel industry went into complete shutdown.” during the first lockdown. (Ezekiel, 2022) He quickly pivoted and used his entrepreneurial skills to invent a new idea with the help of expertise and support from the University of Hertfordshire's Business Incubator, which provided me...